See how your customers will interact with embedded dashboards. Switch between builder and customer views to experience both perspectives.
View perspective
BuilderCustomer
01Create data insights
02Customize with your brand
03Embed in your app
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Case studies
Results From Our Partners
See how product teams embed powerful analytics 10x faster than building in-house, giving their customers dashboards that feels like part of their core product.
POS terminal solutions
Cashpad embedded analytics 10x faster
Cashpad's SaaS product needed powerful analytics capabilities that customers could access directly within their platform, but building custom analytics would take months of development time.
Key results
✓Shipped customer analytics 10x faster than building in-house
✓Enhanced product demos with professional analytics
✓Enhanced product value with reporting for customers
“Analytics is the first thing we are showing to our customers during the demo sessions of our product. Now it looks so much better than before, and works faster.”
NicolasCTO at Cashpad
Smart mobility
Orbility embedded analytics 10x faster
Orbility's SaaS customers needed comprehensive reporting capabilities directly within their mobility platform, but custom development would require significant engineering resources and delay product launches.
Key results
✓Embedded customer analytics 10x faster than in-house development
✓Increased customer engagement with reporting capabilities
✓Enhanced product stickiness with native analytics experience
“Sumboard exceeded our expectations with its performance and ease of integration. We’ve now embedded it into our product line, enabling our customers to access reports through a cloud portal.”
From a queryable source to an in-product dashboard in three steps.
01 · Connect
Point Sumboard at your data
PostgreSQL, MySQL, MS SQL Server, MariaDB, MongoDB or a REST API. Staging and production can point at different ones.
02 · Build
Compose the dashboard
A drag-and-drop grid with nine chart types and a query editor for SQL, NoSQL and API sources.
03 · Embed
Sign a token, drop the snippet
Token filters scope every query to the right customer, enforced on the server rather than trusted from the client.
What your customers get
Customers filter, export and schedule reports without asking your team.
Reports that leave the dashboard
Your customer sets up their own weekly report. It lands as Excel, PDF or an image, on your template, with your logo.
End-user controls
Filters, period comparison and tables inside the embed. Scheduled email is a per-embed switch you turn on for each customer.
Built-in scheduling and APIs
Reports go out on a schedule, or the moment your own system calls the trigger URL. Staging and production keep separate connections.
Multi-tenancy
Multi-tenant isolation at query time.
Your backend signs the tenant into the embed token. Sumboard applies that scope on the server before the query returns rows.
A filter that arrives in the token can only be changed in the token. The browser cannot widen it. Language, timezone and currency travel in the same token, per tenant.
White-label
White-label across every output.
White-label reaches the scheduled email, the Excel template, the PDF logo and every chart label in your customer’s language. The email leaves from your own address once it is authenticated.
Pricing
Add customer users without adding viewer fees.
One flat platform fee. Viewers are not counted, so the bill does not change as your customers add users.
Sumboard is an embedded analytics platform that helps SaaS companies add customer-facing dashboards to their products. Instead of spending months building analytics from scratch, you can embed production-ready dashboards and reports that feel native to your application in days, not months.
How is this different from traditional BI tools?
Traditional BI tools like Tableau and Power BI are designed for internal analytics. Sumboard is purpose-built for customer-facing analytics - dashboards and reports that you embed directly into your product for your customers to use. We focus on white-label customization and native integration with your existing application.
How quickly can I get customer-facing analytics live?
Most SaaS teams have customer-facing dashboards running in production within days. Our developer-first approach includes an easy to use SDK, great documentation and guided setup. You can integrate Sumboard into your product 10x faster than building analytics in-house.
How secure is my data with Sumboard?
Security is our top priority. We use enterprise-grade encryption. All the data is in transit only and never stored on our servers. We implement strict access controls, and maintain SOC 2 Type II compliance. Your data never leaves your control - we only access what's necessary for visualization.
Ready to launch customer-facing analytics?
Join thousands of companies already delivering powerful analytics experiences to their customers. Start your free trial and see our embedded analytics platform in action.
Nicolas CTO at Cashpad
