See how your customers will interact with embedded dashboards. Switch between builder and customer views to experience both perspectives.
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BuilderCustomer
01Create data insights
02Customize with your brand
03Embed in your app
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White-label
White-label in exports and email.
White-label does not stop at the dashboard. The scheduled email leaves from your own address once it is authenticated, the spreadsheet arrives on the template you uploaded, the PDF carries your logo, and every chart label is in your customer’s language.
The category
Customer-facing versus internal analytics.
Customer-facing analytics puts dashboards and reports in front of the people who pay you, inside the product they already use. Internal business intelligence serves your own team.
Who reads it
Internal BI: your own team. Customer-facing: your customers, inside your product.
What a mistake costs
Internal BI: a wrong number in a meeting. Customer-facing: one customer seeing another customer's data.
Who it looks like
Internal BI: the vendor's interface. Customer-facing: your brand, in the dashboard, the exports and the email.
Who maintains it
Internal BI: a data team. Customer-facing: the product team, on the product roadmap.
Case studies
Results From Our Partners
Real customers, real results. See how product teams embed powerful analytics into their SaaS products, giving their customers the dashboards and insights they need, without months of development.
POS terminal solutions
Cashpad embedded analytics 10x faster
Cashpad's SaaS product needed powerful analytics capabilities that customers could access directly within their platform, but building custom analytics would take months of development time.
Key results
✓Shipped customer analytics 10x faster than building in-house
✓Enhanced product demos with professional analytics
✓Enhanced product value with reporting for customers
“Analytics is the first thing we are showing to our customers during the demo sessions of our product. Now it looks so much better than before, and works faster.”
NicolasCTO at Cashpad
Smart mobility
Orbility embedded analytics 10x faster
Orbility's SaaS customers needed comprehensive reporting capabilities directly within their mobility platform, but custom development would require significant engineering resources and delay product launches.
Key results
✓Embedded customer analytics 10x faster than in-house development
✓Increased customer engagement with reporting capabilities
✓Enhanced product stickiness with native analytics experience
“Sumboard exceeded our expectations with its performance and ease of integration. We’ve now embedded it into our product line, enabling our customers to access reports through a cloud portal.”
Build it when analytics is the product, buy it when it is a feature.
Building a simple dashboard does not look hard, and it is not. The work that never ends is what comes after it: permissions, tenant isolation, exports, scheduled email, locale handling, and every change your customers ask for.
Build it
Build when analytics is the product
Build it when customers buy your product for the analytics engine itself. That engine belongs in your codebase.
Buy it
Buy when analytics is a feature
Buy it when customers buy your core product but still expect reporting. The platform takes on exports, scheduling, tenant scope and branding.
What good looks like
Embedded in a real product surface.
Their own numbers
The default view is scoped to the customer before they touch a filter.
Their language and timezone
Per-tenant locale, currency and timezone.
Export without asking
Excel with one worksheet per chart, plus PDF and image, on your template, downloaded by the customer.
No vendor branding
Your theme in the dashboard, your logo on the PDF, your template on the Excel, your address on the email. Set once, and our name is nowhere in it.
Frequently asked questions
How do the white-label dashboards work?
Sumboard dashboards fully inherit your product's branding, colors, and styling. Your customers see analytics that feel completely native to your application. You control the look, feel, and user experience while we handle the underlying analytics infrastructure.
Can customers interact with their data?
Absolutely! Your customers get interactive dashboards with filtering and dynamic data exploration.
What data sources can I connect for customer analytics?
Sumboard connects to your existing data infrastructure including PostgreSQL, MySQL, MongoDB, MSSQL and more. We also support REST APIs data integration, ensuring your customers always see up-to-date information.
How much does it cost vs building analytics in-house?
Building customer-facing analytics in-house typically costs $200K-500K+ in engineering time and 6-12 months of development. Sumboard pricing starts at a fraction of that cost and gets you live in days. Most teams see 10x faster time-to-market and significant cost savings over building internally.
Ready to launch customer-facing analytics?
Join thousands of companies already delivering powerful analytics experiences to their customers. Start your free trial and see our embedded analytics platform in action.
Nicolas CTO at Cashpad
